There is no doubt investment is an ongoing process for printing houses. Regarding the price elasticity, those who are not able to purchase brand new equipment invest in used printing machines to maintain its activity. Heidelberg, Roland, Komori, Akiyama, KBA, Planeta, Shinohara, Fuji, Mitsubishi, Miller, Adast, Solna, Ryobi, Hamada, Gestetner, Polar, Wolhenberg, Stahl, MBO, Muller-Martini are the most preferred models among the printing houses which are in search of used models.